4 secrets to being a confident salesperson

If you put yourself in your customer’s shoes, would you really consider buying a product or signing up for a service if the seller is not 100% confident in it?

Remember, people buy from people. Granted, they may need the product or service, but what really drives them to make that transaction with you is how much faith they have in you as the face of the brand that they are banking on.

Now we can give you so many quotes on the importance of confidence, with the most popular being something along the lines of “The most powerful accessory you can wear is confidence”, and our personal favorite by former US first lad Michelle Obama who said, “Your success will be determined by your own confidence and fortitude.”

As a seasoned player with more than 25 years of success in the region and a robust clientele, SalesWorks could not agree more with the sentiments above. We have in-depth insight and experience into prospecting customers of different personas and understanding what works for them.

All in all, it goes back to the importance of having a well-trained salesperson that exudes confidence – which in turn will help build customer trust and transactions.

With our services and expertise which include brand building and campaign activation, we are confident that we can help you and your team succeed – and help you build confidence in sales!

But first, we’d like to share with you a couple of important lessons we’ve learned (and taught) throughout the years about being a confident salesperson.

1. Do your homework

Do your homework
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There is confidence in knowledge – hence you need to make sure that you do the necessary studying and research to understand your product or services and your customer persona.

When you fully understand what you’re selling and who you’re selling it to, you will be able to deliver a more relevant and less one-dimensional experience to your customers.

On top of this, true confidence is also a combination of other things: self-awareness, communication, understanding of the situation, and soft skills. Once you’re equipped with all of these things, you’ll find that you’re ready to tackle almost anything and impress just about anyone.

2. Make it personal

Imagine this: there are two salespeople who are trying to woo you into buying their products. One is practically reading off various studies and research, but the other is passionately telling you about how the product helped them with their daily tasks. Which one would you be more interested in listening to?

We’re willing to bet that it’s the latter because it is personal. As a salesperson, it is easy to sell something when you truly believe in it and can share stories about it.

Find a connection with the product or service that you’re selling, and relate to aspects of it on a personal level. When you believe in what you’re peddling, you’re naturally confident in your solutions.

3. Get familiar with different marketing techniques and tools

Get familiar with different marketing techniques and tools
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It is very important to stay abreast of technological advancement and ensure that your tools and processes are up-to-date with modern prospecting techniques. If your target audience is tech-savvy, be sure to familiarise yourself with different social media platforms and their nuances so as to better connect with potential buyers.

However, that doesn’t mean that used methods, tools, and processes are fully outdated. A good example of this would be face-to-face marketing. There’s a reason why this form of marketing is still effective and why should definitely add this to your marketing strategy.

When you’re familiar with all kinds of techniques and platforms, this gives you even more control over measurable results, and you’ll feel even more confident about approaching and speaking to your prospects.

4. Focus on your strength, but know your weakness

Selling requires a massive amount of self-confidence – especially when you’re doing face-to-face marketing.

Take time to get to know yourself and understand your strengths and weaknesses. For example, if you are a subject matter expert and have broad technical skills in the product or service you are selling, then focus more of your pitch on the technical side of it.

At the same time, know your weaknesses so you can be better prepared and manage any anxiety. For example, if you have problems delivering a pitch off the cuff, what would be helpful is if you prepare a pitch that you can perhaps memorize or take points off.

Boost your confidence with SalesWorks

Boost your confidence with SalesWorks
Image: SalesWorks

Understanding the qualities that a good salesperson has is a good first step, but it does require practice and coaching. Developing confidence is not an overnight process, but the more you train yourself to remember the aforementioned tips, the sales process will become easier and more natural.

On that note, if you are looking at brand building or campaign activations, do reach out to the team at SalesWorks, and let’s figure out how we can boost your sales and business!