Top 10 Intent Data Providers to Amplify Your Conversion Rates (Part 2)

Welcome to Part 2 of our series on intent data providers to amplify your conversion rates. In Part 1, we explored the significance of understanding customer intent and introduced top intent data providers like DiscoverOrg, SalesIntel, Leadspace, LeadOnion, and LeadFeeder. 

In this continuation, we will delve deeper into the world of intent data providers, uncovering more industry-leading providers and unveiling additional strategies to equip your sales team with a game-changing advantage.


1. Demandbase

Imagine your target accounts are companies introducing new products. Demandbase consistently gathers information about them and sends you notifications when they launch something new.

Not only does it offer contact and intent data, but it also enables you to set sales triggers that alert you when a target account makes relevant moves. This significantly enhances your response and closing rates, giving you a remarkable edge.


Best for: GTM, lead generation, and sales development teams


Free trial: No


Price: Only available upon request


2. UpLead

UpLead is the ultimate B2B prospecting tool for precise data. It finds contacts and firms matching your ICP, verifies real-time email addresses, and identifies in-market customers. The standout feature is the email verification tool, ensuring every downloaded or exported email is valid. 


Best for: Small sales development teams


Free trial: Yes


Price: Pricing starts at $79 per month, billed annually

3. ZoomInfo

ZoomInfo is a business intelligence company serving B2B businesses in various industries. Their RevOps system aligns SalesOS, MarketingOS, TalentOS, and OperationsOS.

For B2B sales teams, ZoomInfo provides a vast database of professional profiles, direct contacts, and insights on the buying committee. This streamlines contact discovery.

They also keep you informed about job changes and roles within companies.

ZoomInfo’s advanced firmographic data helps you identify your target market and reach the right prospects efficiently. It’s a valuable resource for successful B2B sales.


Best for: Enterprise sales teams


Free trial: Yes


Price: Only available upon request


4. Bombora

With Bombora’s Company Surge Analytics, you can discover businesses actively interested in your products or services and understand their motivations. This allows you to tailor your marketing materials and outreach to them effectively and at the right time. It’s all about personalised targeting for better results.


Best for: Sales teams, B2B marketing agencies, and publishers


Free trial: No


Price: Only available upon request


5. Lusha

With Lusha, you can use their multidimensional filter to discover prospects across different industries. They offer up-to-date contact information, including roles and recent activities. Their robust database houses contact information for thousands of companies and decision-makers.

Combining this data with insights into a prospect’s past searches gives you a complete understanding of their needs. This allows you to effectively tailor your offer and make a compelling pitch.


Best for: Sales outreach teams


Free trial: Yes


Price: Pricing plans start at $29 per month per user, billed annually



Understanding customer intent and leveraging intent data is crucial in tailoring effective marketing messages. However, face-to-face marketing adds an additional dimension to the conversion process. 

SalesWorks specialises in sales support, and with our expertise in direct sales can complement the insights gained from intent data providers, enabling businesses to forge stronger connections with prospects and drive successful conversions.

By incorporating the strategies and expertise of intent data providers and working with SalesWorks, your business can enhance your sales efforts and achieve your conversion goals in a competitive market. 

Remember, understanding intent and utilising sales support go hand in hand, creating a winning formula for driving conversions and achieving sales success! Contact us today to find out more!